AHIT’s Chris Chirafisi uses these tried-and-true methods for marketing his home inspection businesses and explains why you should, too.
American Home Inspection Training product manager Chris Chirafisi is also a licensed home inspector who uses up-close-and-personal marketing techniques to garner business. In a recent article for OnCourse Learning, Chirafisi shared how he uses both face-to-face and word-of-mouth marketing to get gain clients.
A face-to-face marketing plan
“One of the most important things I did to build my business was visit open houses on the weekends,” Chirafisi said in the article, “Top benefits of face-to-face and word-of-mouth marketing for home inspectors.”
Setting a goal for himself of visiting 25 open houses on a Sunday, Chirafisi said he chose which part of town he was going to visit and researched open houses in that area. That marketing strategy served a two-fold purpose, according to Chirafisi: It saved him from attending open houses that may not have been worth it and allowed him to meet with REALTORS® directly.
Once his open house list was in place, he put together the same number of care packages as open houses he scheduled to visit that day to give to hosting REALTORS®.
Benefits of word-of-mouth marketing
One of the easiest ways to get your home inspection business out there is by simply doing a great job on each and every inspection you perform. According to Chirafisi, small details during the home inspection visit can be extremely effective. For example, he said, wearing shoe covers in a house and putting down a drop cloth when inspecting the attic are just two things inspectors can do to get past and current clients speaking well of them.
Chirafisi offered more ways to use face-to-face and word-of mouth marketing in the article. To get more great ideas —including his seven tips to open house success — read the full article here.