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Building Your Home Inspeciton Business

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Building Your Home Inspection Business

This book will provide an understanding of marketing and business concepts that can be applied to your home inspection business. At the end of this book you will be able to design your marketing and business growth strategy and implement its elements with skill and confidence. The goal is to help you avoid pitfalls and focus on winning strategies. In short, we want to save you time and money and help you quickly grow your home inspection business.

BONUS
The compact disk that accompanies this book contains examples of many marketing, sales, public relations, and advertising collateral discussed in the text. Some of the examples are meant to trigger your own creative ideas; others can be modified with just a little effort to suit your needs.

CONTENTS

  • Basic Marketing Concepts
  • Developing Your Company Identity and Market Focus
  • Service Philosophy
  • Pricing Your Service
  • Marketing for Growth
  • Referral Network
  • Writing Your Market Plan
  • Handling Complaints
  • Market Directions
  • Advertising Through Marketing Materials
  • Advertising Strategies and Methods
  • People-Driven Public Relations
  • Media-Driven Public Relations
  • Event-Driven Public Relations
  • Fundamentals of Sales and Selling
  • Targeting Your Sales Efforts
  • Moving from Objections to Closing
  • Managing Customers and Building Relationships