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Morning Session: Practical Skills and Tools
I. Introduction
- Survival Technique
- See vs. Try
- How You Will Benefit From This Class
» Basics and Fundamentals
»Specific Verbiage
- A Professional, 12-Week Marketing Plan
Course Goals
- Building a Referral Base
- Understanding Sales and Marketing
» Marketing Definition
» Sales Definition
- Key Steps to Professionalism
II. Critical Marketing Tools For Your First
30 Days
- Company Name / Legal Entity
» Partnership, LLC, LLP, Corporation (Handout)
- Sphere of Influence
- Business Cards
- Brochures and Holders
- Letterhead
- Signs for Auto
- Career Apparel
- Day Planner / Organizer
- 10 Benefits Flyer
- Insurance
- Checking Account
- NAHI / ASHI Certification
- Pass National Exam
- 12-Week Marketing Plan
Afternoon Session: Communications and Soft
Skills
Communications Basics
- Appearance
- Vocabulary
- Tonality
- Getting Your “Rap” Down
» Anatomy of a presentation
Realtors
- Understanding them
» Who Are They?
» How do I Build Solid Relationships With Realtors?
» Where to Market
» When to Present
- Realtor Terminology Inspections
- Taking the Call
» Telephone Etiquette
» Closing the Sale
- Introducing Yourself at the Inspection
- Driveway Presentation
- Presenting Your Report
Other Marketing Opportunities
- Realtor Functions
- Title Companies
- Listing Inspections
Ready, Set, SUCCEED!!!
- First 10 Days
» Tools / Activities
- First 20 Days
» Tools / Activities
- First 30 Days
» Tools / Activities
Summary
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