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Your Home Inspection Business
This book will provide an understanding of marketing
and business concepts that can be applied to your home
inspection business. At the end of this book you will
be able to design your marketing and business growth
strategy and implement its elements with skill and confidence.
The goal is to help you avoid pitfalls and focus on winning
strategies. In short, we want to save you time and money
and help you quickly grow your home inspection business.
The compact disk that accompanies
this book contains examples of many marketing, sales,
public relations, and advertising collateral discussed
in the text. Some of the examples are meant to trigger
your own creative ideas; others can be modified with
just a little effort to suit your needs.
- Basic Marketing Concepts
Your Company Identity and Market Focus
- Marketing for Growth
- Writing Your Market Plan
- Market Directions
Through Marketing Materials
- Advertising Strategies
- People-Driven Public Relations
- Event-Driven Public Relations
of Sales and Selling
- Targeting Your Sales
from Objections to Closing
- Managing Customers
and Building Relationships