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Direct Mail Marketing Techniques
Direct Mail Marketing Techniques Quantity in Basket: None
Code: DMMT
Price: $49.00

This course provides a comprehensive overview of the use, development and implementation of a direct mail marketing program.

  • Provide an introduction to direct mail marketing (DMM)
  • Explain how to find and work with mailing lists
  • Explain the basics of copy
  • Describe methods by which an organization can market its products or services through direct mailings
  • Describe the various applications of DMM
  • Describe production methods

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